Old Mutual tees off broadcast sponsorship
OLD MUTUAL TEES OFF BROADCAST SPONSORSHIP
Partnership with Sky Sports for Golf
As part of its strategy to build its brand and reputation as a leading retail investment business in the UK, Old Mutual announces that it has entered into a one year sponsorship contract with Sky Sports around the broadcast of golf. The broadcast sponsorship includes the PGA Tour, European Tour events and World Golf Championship (WGC) events. The activity launches on 6 March 2014 with branded programme credits supporting the WGC Cadillac Championship.
The sponsorship will be leveraged and activated by Old Mutual Wealth and Old Mutual Global Investors, with the latter initiating the sponsorship alongside a broader brand campaign from March 2014. The sponsorship will transition to Old Mutual Wealth in the build up to the launch of the rename from Skandia to Old Mutual Wealth later in 2014.
Old Mutual has an ambition to build a strong brand in the UK through Old Mutual Wealth and Old Mutual Global Investors. The company is keen to build on the positive momentum that was built in 2013 when Old Mutual Global Investors launched an exciting marketing campaign to raise awareness of its new brand. After a review of various sponsorship opportunities currently available, Old Mutual decided that a broadcast sponsorship of golf was the best match to the company’s requirements to further build its brand awareness in the UK.
Carlton Hood, customer solutions director at Old Mutual Wealth, comments:
“One of our key objectives is to be recognised as a leading retail investment business in the UK. Building strong brand recognition will be important in helping us achieve this aim. We believe that broadcast sponsorship is a proven medium of raising awareness and we also know that golf profiles strongly against our target markets, therefore working with Sky Sports on a golf broadcast sponsorship is a very compelling proposition. We look forward to working with Sky and to seeing our brand recognition growing with its association with golf.”
David Shore, head of business development at Sky Media, adds:
“We are very pleased that Old Mutual has decided to partner with our golf coverage. Golf and Old Mutual will make for a highly compatible partnership and we look forward to supporting Old Mutual in their ambitions. Old Mutual is a very prestigious and respected company and is therefore a welcomed addition to our affiliates.”
Examples of how Old Mutual Global Investors will feature around the golf broadcasting as part of the sponsorship:
NOTES TO EDITORS:
Golf on Sky Sports in 2014
Sky Sports is the home of golf with live coverage of more than 100 tournaments in 2014 including The Ryder Cup, Masters, US Open, US PGA Championship and 35 events from the PGA and European Tours. The schedule of live golf on Sky Sports also includes LPGA Majors and tour events.
Old Mutual Wealth
Old Mutual Wealth, comprising Skandia* and Old Mutual Global Investors, is an investment business providing wealth management solutions such as investments, pensions and protection products. With operations in the UK, Europe and various international markets, the business combines asset management with product and platform expertise to help advisers manage their clients’ wealth. Old Mutual Wealth enables positive futures for its customers and currently oversees £78.5billion in customer investments (as at 31 December 2013).
Old Mutual Wealth is a core part of Old Mutual plc, a leading international long-term savings, investment and protection Group. Based in London, it is trusted by more than 14 million customers across the world. For over 167 years, it has been serving the growing insurance and investment needs of local customers, companies and their advisers. Old Mutual’s vision is to become its customers’ most trusted partner, being passionate about helping them achieve their lifetime financial goals. At 31 December 2013, the Old Mutual Group held £294bn of client assets under management.
*On 21 March 2012 Old Mutual plc sold the Skandia businesses in Sweden, Norway and Denmark to Skandia Liv. All Skandia businesses and their customers outside of Sweden, Norway and Denmark are unaffected by this transaction. These businesses continue to be owned by Old Mutual and operate under the Skandia brand.
Old Mutual Global Investors
With assets under management of £16 billon*, Old Mutual Global Investors has grown strongly since its creation in August 2012. Old Mutual Global Investors is the asset management division of Old Mutual Wealth. The team consists of 174 industry professionals, including a team of 47 investment professionals. As part of Old Mutual Group it has a strong financial parent to support the activation of its business strategy. To find out more information please go to: www.omglobalinvestors.com
This press release is for journalists only and should not be relied upon by financial advisers or customers.
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For more information please contact:
t: 02380 916 091
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Old Mutual Global Investors
t: 020 7332 7687